FOCUSED
RELENTLESS
PERSISTENT
CREATIVE

LONIC was established in April 2008. There was, and still is, a need for an agent to be able to give impartial tenant advice without any conflict of interest. We are experts in the occupational market. Most of our work is in Central London. In addition, we work throughout the UK, and closely with Office Freedom the serviced office specialists.

We are in a service industry

You, the client, are both our customer and partner.

The hardest requirement is the easiest.

Sometimes we advise against doing something. We will never advise you to sign anything that we would not sign ourselves if we were in your position.

Our clients

LONIC is very rarely in the press yet we represent some of the biggest corporations in the world to the smallest start ups – each one treated the same. All our work is strictly confidential.

Disposing

When we agree terms with someone we take the property off the market. If acquiring, once terms are agreed we stop the search and work to make it happen.

About you

You are growing, managing and building your business.

You value good advice. If there is a brick wall we will look to go over it, under it, around it and, maybe even through it. Sometimes, we may just knock on the door.

When our clients recommend us to other clients, we never let referrals down.

FOCUSED • RELENTLESS • PERSISTENT • CREATIVE

FOCUSED
RELENTLESS
PERSISTENT
CREATIVE

LONIC was established in April 2008. There was, and still is, a need for an agent to be able to give impartial tenant advice without any conflict of interest. We are experts in the occupational market. Most of our work is in Central London. In addition, we work throughout the UK, and closely with Office Freedom the serviced office specialists.

The LONIC Team

We are in a service industry

You, the client, are both our customer and partner.

The hardest requirement is the easiest.

Sometimes we advise against doing something. We will never advise you to sign anything that we would not sign ourselves if we were in your position.

Our clients

LONIC is very rarely in the press yet we represent some of the biggest corporations in the world to the smallest start ups – each one treated the same. All our work is strictly confidential.

Disposing

When we agree terms with someone we take the property off the market. If acquiring, once terms are agreed we stop the search and work to make it happen.

About you

You are growing, managing and building your business.

You value good advice. If there is a brick wall we will look to go over it, under it, around it and, maybe even through it. Sometimes, we may just knock on the door.

When our clients recommend us to other clients, we never let referrals down.

A genuine tenant-focussed agency has to be based on customer service, reputation, knowledge of market trends, simplicity, creativity, confidentiality and of course results – think John Lewis.
TEAM

Lonic is a people business in property.

Ross Freedman, Founder of LONIC

PROFILE

Ross founded LONIC in April 2008. “I have always loved acting for occupiers. There was a need for a niche firm to provide impartial advice, while at the same time being able to understand what both landlords and tenants want.”

When not thinking about working, I’m thinking about work or thinking about thinking about work.

Mornings are not the same when Spurs have lost.

Ross Freedman
Founder
Sam Simon, Acquisitions Specialist at LONIC

PROFILE

Sam joined LONIC in 2016.

He specialises in young growing companies. Sam goes above and beyond for each client, working sometimes until the early hours of the morning (although he does sleep sometimes).

Away from the office, he eats, sleeps and breathes Liverpool Football Club.

Sam Simon
Acquisitions Specialist
Michael Firestone, Advisor & Asset Manager at LONIC

PROFILE

Michael is head of disposals at LONIC.

When faced with complicated situations, Michael excels when dealing with disposals and acquisitions.

Michael comes to the office for a holiday – he has three children. When not working either at home or the office, he likes to cycle.

Michael Firestone
Head of Disposals
Stephen Feiner, Acquisitions Specialist at LONIC

PROFILE

Stephen is LONIC’s most experienced member with over 40 years’ experience in the industry.

Previously he was the founding partner of Feiner de Smith, the leading office agent in Soho and Noho.

In fact, his firm was the first agency in Soho when no-one else would touch it.

You could call him a visionary.

Stephen Feiner
Acquisitions Specialist
Michael Firestone, Advisor & Asset Manager at LONIC

PROFILE

Our new signing.

Specialising in disposals. Jonny is a latecomer to the property industry having previously worked in marketing. Marketing’s loss is Property’s gain. Jonny understands what it takes to get interest in a property going above and beyond for clients.

An avid attendee at Tottenham Hotspur – except his wife and two young children mostly take priority.

Jonny Novick
Disposals Specialist
Stephen Feiner, Acquisitions Specialist at LONIC

PROFILE

Or Bobby Joe as we call him.

A newcomer to the industry.

Joe assists the team in all manor of areas. He loves being around people and we predict a bright future.

The team live our life through him.

Joe Bobbe
Commercial All-rounder
Michael Firestone, Advisor & Asset Manager at LONIC

PROFILE

Kat runs both the office and admin side. Having previously been at a much larger company.

Kat brings and adds corporate know-how and process to our niche firm.

Originally from Perth (Australia not Scotland), we could nickname her Kylie but that would be boring.

Katrina Bonds
Office Manager
Stephen Feiner, Acquisitions Specialist at LONIC

PROFILE

Jack Cohen is our partner in New York, USA. He has over 17 years of industry experience developing and implementing real estate strategies for clients in Manhattan and throughout the United States.

He was awarded real estate’s highest honour – REBNY’s Henry Hart Rice Most Ingenious Deal of the Year Award.

He lives on the Jersey Shore with his wife and three children.

Jack Cohen
Head of New York Office
Ross Freedman, Founder of LONIC

PROFILE

Ross founded LONIC in April 2008. “I have always loved acting for occupiers. There was a need for a niche firm to provide impartial advice.”

When not thinking about working, I’m thinking about work or thinking about thinking about work. Mornings are not the same when Spurs have lost.

Ross Freedman
Founder
Sam Simon, Acquisitions Specialist at LONIC

PROFILE

Sam joined LONIC in 2016. He specialises in young growing companies. Sam goes above and beyond for each client, working sometimes until the early hours of the morning (although he does sleep sometimes).

Away from the office, he eats, sleeps and breathes Liverpool Football Club.

Sam Simon
Acquisitions Specialist
Michael Firestone, Advisor & Asset Manager at LONIC

PROFILE

Michael is head of disposals at LONIC. When faced with complicated situations, Michael excels when dealing with disposals and acquisitions.

Michael comes to the office for a holiday – he has three children. When not working either at home or the office, he likes to cycle.

Michael Firestone
Head of Disposals
Stephen Feiner, Acquisitions Specialist at LONIC

PROFILE

Stephen is LONIC’s most experienced member with over 40 years’ experience in the industry. Previously he was the founding partner of Feiner de Smith, the leading office agent in Soho and Noho. In fact, his firm was the first agency in Soho when no-one else would touch it.

You could call him a visionary.

Stephen Feiner
Acquisitions Specialist
Ross Freedman, Founder of LONIC

PROFILE

Our new signing.

Specialising in disposals. Jonny is a latecomer to the property industry having previously worked in marketing. Marketing’s loss is Property’s gain. Jonny understands what it takes to get interest in a property going above and beyond for clients.

An avid attendee at Tottenham Hotspur – except his wife and two young children mostly take priority.

Jonny Novick
Disposals Specialist
Sam Simon, Acquisitions Specialist at LONIC

PROFILE

Or Bobby Joe as we call him.

A newcomer to the industry.

Joe assists the team in all manor of areas. He loves being around people and we predict a bright future.

The team live our life through him.

Joe Bobbe
Commercial All-Rounder
Michael Firestone, Advisor & Asset Manager at LONIC

PROFILE

Kat runs both the office and admin side. Having previously been at a much larger company.

Kat brings and adds corporate know-how and process to our niche firm.

Originally from Perth (Australia not Scotland), we could nickname her Kylie but that would be boring.

Katrina Bonds
Office Manager
Stephen Feiner, Acquisitions Specialist at LONIC

PROFILE

Jack Cohen is our partner in New York, USA. He has over 17 years of industry experience developing and implementing real estate strategies for clients in Manhattan and throughout the United States.

He was awarded real estate’s highest honour – REBNY’s Henry Hart Rice Most Ingenious Deal of the Year Award.

He lives on the Jersey Shore with his wife and three children.

Jack Cohen
HEAD OF NEW YORK OFFICE